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Plan A Rockin’ Block Party

September 3rd, 2010 by Nelly

Summer is winding down.  Back to school supplies are popping up in stores and you’re asking yourself “Where did my summer go?!?”

It’s not too late to have a little fun. Before you and your neighbors begin hibernation with chilly months approaching, you should get out and meet them.

Because if you don’t plan a neighborhood block party… who will?

Guidelines:

1. Don’t Let The Fuzz Show Up Uninvited. If you’re looking to shut down a street for a few hours, you have to let the city know.  Technically, you have to have permission from the city. That would probably be the most embarrassing mistake you could make, so avoid it. If for some reason the Fuzz shows up, give ‘em hamburgers.

2. Hand Out Enticing Invitations. Make sure to only invite the neighbors who will be fun and not grouchy.  I’d print some flyers and stick them on doorsteps around the neighborhood.  Then, while at the party, create an e-mail list sign-up sheet so that the following year you can simply send out invitations online.  Or, you can use an online event registration resource (like ZapEvent!) to see who’s coming and who’s not.

3. Eat Good Food. Don’t Mess Up This One. Write on the flyer what everyone should bring. Go by first letter of last names:
A-F Drinks , Utensils, Plates
G-L Main Dishes
M-R Sides
S-Z Desserts
Just make sure there is someone on your block with the last name S-Z. And that they’re responsible.  This is, after all, the most important ingredient to a successful Block Party. (Next to the drinks, of course.)

4. Prepare For the Weather! Indicate a tentative rescheduling date on your flyer.  Something like “Block Party, on in the sunshine, off if it rains! If there’s rain, reschedule date set for August 25 @ 5:00 PM!” Since you’re not communicating online with people, this may be the way to go; it prevents you from having to re-communicate information and waste your time!

5. Keep the Children Entertained! At my first block party as a 2nd grader, I broke my arm because some adult planned a less-than-wise game.  (Luckily we had a Dr. on the street!) Red Light Green Light, 3-legged races and just a plain ol’ 4 square can be a ton of fun.  Invite neighbors to bring toys or games as well.

6. Provide Bumpin’ Tunes. I’m thinkin’ some sound system blasting a mix of pop and oldies.  Don’t be the person who forces everyone to listen to Country against their will.

7.  Break the Ice. (For the adults, who sometimes have more difficulty mingling than kids do).  Don’t do anything big or formal that takes away from the natural atmosphere of the party.  A favorite of mine is to get plastic blocks from a craft store and slide in pieces of paper with different questions on them.  Or, if you’re even more cheapo, simply find a block-shaped-thing in your house, print off some questions and glue them on the block. Place it on tables or around the place.  It’s a great conversation starter. Be creative; have fun with it.

I bet you have awesome block party suggestions.  Feel free to comment and let us know! Best wishes in your Block Party adventure.  You’ll rock it.

If you’re looking to plan a huge block party or another large event, be sure to consider utilizing ZapEvent’s online event registration.

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Keep Kids Entertained at Large Events

September 2nd, 2010 by Nelly

If the kids ain’t happy, ain’t nobody happy.

Have you ever been to an event that seemed to be going well, except for the incessant screaming from lil’ Tommy nearby?  Kids can be pains; or they can be blasts of amusing energy.  The key: keeping the Tommy-kids happy and entertained so that everyone else can have a good time.

Sure, you could just force your event attendees to find babysitters.  But maybe your event is the perfect place to have some good ol’ family fun.

Guidelines:
1. Let the freebies provide the fun. If other organizations are supporting your event, let them advertise by bringing toys for the kids.  Frisbees are a wonderful idea: they are interactive, entertaining and, as long as they don’t hit grampa in the head, they’re safe.  Could just be me, but beach balls are fun for all ages.  Buy some cheap beach balls for the kids (and adults?) to throw around.  It will keep them entertained and it will be difficult for them to find ways to hurt their siblings with cheap pliable plastic.
2. For races of any sort: Cheering section. Buy some big cheap foam “#1” hands or some flags.  Set up a table with some stickers and markers so kiddos can make a flag to cheer on their favorite grown-up. How sweet for a grown-up to cross the finish line with a little cheerleader waiting for them?  For bike races, perhaps you set up a table where kids can decorate a cheap bike basket, horn or streamers.
3. Bounce house, anyone?  Your risk here is that two kids may bounce and clunk heads.  Then again, isn’t it wonderful to say “Hey Johnny, why don’t you go bounce around with your friends for a while, blow off some energy?” Kids with clunked heads v. kids with too much energy? I’ll let you decide what’s worse.
4. Carnival games with cheap prizes. Plinko is my favorite.  Everyone can win some sort of prize, so even the kids who never win games can win.  Even if the prize is a bouncy ball or a piece of candy (no choking candy!), Plinko is a winner.  A bean bag toss is also an all-time favorite.  Then there’s “throw the football through the tire.” Any one or all of these are great ways to engage kids at large events, none requiring a huge setup.

Whatever you do, remember your audience.  And if you’re going to have games or tables set up for the kiddos, let your attendees know before your event so they can plan to have their kiddos there.

Looking for a system to organize your event planning? Check out ZapEvent.com, our online event registration system.  We’ll help you out with some of the larger details, like who’s coming to your event, so you can spend more time on the entertaining details… like dunk tanks and clowns.

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Introducing……….Zap Apps. Affordable smartphone apps for your event, organization, or business.

August 9th, 2010 by Jeff

It seems like there is a smartphone app for everything these days. It takes time an money to develop these applications and for most organizations it is simply not in the budget. Well, that thinking is now in the past.  ZapEvent.com has teamed up with MobileOn Services to provide our clients with an elegant and affordable smartphone application platform.

Are you kidding me? Nope. For as little as $200, the ZapEvent team will create a smartphone application that works with BlackBerry, Android, Windows Mobile, and mobile web. We can also submit your app to the Apple App Store for an additional fee. We’ll work with you to lay out the information in a way that works best for you and your customers.

Why do we need a smartphone app? Many folks these days expect to be able to do anything with their mobile devices, including getting updates on the events they are involved in. With a smartphone app, you can push the latest news, information, and updates about your upcoming event or happening. Think of it as a direct conduit to your target market. This is an extension of your brand and you can provide those most interested with the information that you want them to have. Providing an app your your customers is also a great way of extending your sponsorship opportunities.

A great sponsorship opportunity You already have sponsors taking care of other aspects of your events so why not have one pay for the right to have their logo and information about right on the app itself. Your customers will appreciate the service you are  providing and your sponsors will love you giving them a great place to advertise.

Choose from an array of options
Our applications are based on a variety of page types. Pick up to nine pages and provide information, images, feeds, and maps that are most relevant to your promotion. Page types include but are not limited to:

About Us
Calendar
Contact Info
Contact Us
Coupon
Daily Schedule
Description
Events
FAQ
Location
Maps
News
Pictures
RSS Feed
Race Results
Social Media
Twitter Feed

What does it look like? Each mobile platform will display your information differently. Here is an example of an app available for the iPhone.
Zap App Example 1Zap App Example 2Zap App Example 3

To view live demos, point your mobile device to the link below based on your model:

Android:  http://www.buildanapp.com/dld/-hxUp1V8C70/Trinona.apk

BlackBerry 4.7+  http://www.buildanapp.com/dld/SYoS_ffxBAE/Trinona47.jad

BlackBerry 4.5-4.6  http://www.buildanapp.com/dld/CXwwwwofkfM/Trinona45.jad

BlackBerry 4.2-4.4  http://www.buildanapp.com/dld/1nFlyo2ObM4/Trinona.jad

Windows Mobile  http://www.buildanapp.com/dld/7dLlkRFb5m8/Trinona.CAB

iPhone:  http://itunes.apple.com/us/app/trinona-fan-guide/id382285934?mt=8

To get more information or to schedule a free consultation: http://landing.zapevent.com/zapapps/ or call us @ 612.548.5648

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“The 6 Words Contest” Winner!

August 9th, 2010 by Nelly

Congratulations to Nathan Freeburg, winner of ZapEvent.com’s “The 6 Words Contest!” Nathan will receive a $50 VISA gift card along with the happiness of knowing he is a winner! Woot!

Thank you to all of our contestants, and to our other top finalists: Hannah Zetocha, Anna Schneider, Mark Bruce and Annie Taylor. All of our contestants had amusing entries on our ZapEvent Facebook Page; good work!

Keep a lookout on ZapEvent’s Blog and ZapEvent’s Facebook Page for more entertaining contests and prizes! Also, if you are planning an event, check out our online event registration.

Rock on!

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YouTube for Marketing

August 9th, 2010 by Nelly

Ever heard of the phrases “Charlie bit my finga!” “Is this real life?” or “We’re going to Candy Mountain!”  Have you watched a baby dance to “All the Single Ladies” or seen girls beat each other up in “Jane Austen’s Fight Club Trailer?”

YouTube is a fabulous marketing tool.  If you hit it right, YouTube will advertise like crazy for you.  People will post your video on their friends’ Facebook walls, they’ll watch it at parties and they’ll quote it at work.

Perhaps it’s time to consider investing some time in creating a YouTube video to market your event.

Why?

Unrelated content can do amazing things. If you have a great idea for a video, but it is unrelated to your event that’s ok.  You may watch a hilarious video about pick-up lines and at the end of the video you discover it was produced by an auto dealer.  You may never have heard about that auto dealer before, but now you see how funny and cool the company is, you decide to check out their cars first.  The biggest problem with unrelated content is that you are at the risk of a) looking stupid or b) attracting the wrong audience entirely.  Would your target market find your video funny? Offensive?  Touching?

Testimonials are powerful. If you want to convince people of the marvelousness of your event, let others do it for you. It’s more powerful.  You can get testimonials at the event or after the event.  Don’t ask people what they love about your event; let them speak their mind.  Edit later! Ask open-ended questions: “Tell us about your experience!” or “What do you think about tonight?”

Videos of your event speak volumes. At your event, pull people aside and ask if they’d be willing to talk about their experience.  Is it a concert? Catch some sweet background video. Is it a race? Run next to people and film them talking about running tips. Film people having a good time (don’t be a creeper though).  While these videos won’t help for pre-event marketing, they will help you advertise for the same event next year or provide proof that your event was a success!

Resources :
“Old Spice Sales Double With YouTube Campaign”
“YouTube Now Has Over 120 Million U.S. Viewers”

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Search Engine Optimization for Event Websites

August 6th, 2010 by Nelly

Want people to find your website but don’t know where to start? Here’s our Search Engine Optimization advice.  Help yourself!

  1. Know your audience. Imagine you are in the shoes of your audience.  What will those who stumble across your website be interested in?  What terms will they be searching for? I.e. You are holding a bike event, and you want people to find your website and visit it online.  Chances are, when they get to your site, they will want to know the details of your event.  Go with the 5 W’s and the H- Who? What? Where? When? Why? And of course, How much? Make your website comfortable for people to visit.  Consider what they would want to know and provide that information to them.
  2. Create inbound links. Essentially, get as many websites as you can to link to your website.  If it’s a biking event, for example, you may want to partner with another local biking event website.  Perhaps you can trade-off: if they mention your event on their website, you will mention theirs on your website.  Perhaps there is a biking club that posts events on their website; the club may not know you exist unless you contact them.  Utilize the traffic that other websites have already created, and do them a favor in return.  Creating inbound links is a huge way to get noticed by Google and other search engines.
  3. Discover keywords. Keywords are essentially content words that will help drive traffic to your site.  For example, if your website is centered around a biking event, some keywords that may drive traffic to you include: biking, snow biking, biking trail, calories burned while biking, etc.  Including these biking keywords on your webpage will drive traffic to your page; perhaps someone who finds out that biking burns x amount of calories will want to go to your event to burn those calories!  To discover useful keywords to include on your website, you can utilize a Free Keyword Tracker to generate keywords for you.Check out the Free Keyword Tracker’s results for “run”…
  4. Take advantage of titles, headings and alt text. Placing keywords in titles, headings and alt text improves traffic to your website.  If you are running a biking event, including some of those top results as titles to pages or blogs is a smart plan.  Perhaps you have a health expert write a guest blog entitled “Burn Calories While Biking.” All of a sudden, the 166 people who searched for those terms come to your website. Bada bing bada boom. Finally, don’t forget the importance of alt text.  This is the text you see when you scroll over a picture on a website.  Alt text is also included in searches.
  5. Make website “crawlable.” There should be a certain “flow” to your website.  If people find content that they want to learn more about, don’t prevent them by not providing a link.  If your website has information crucial to your followers, make it as easy as possible to navigate your website.
  6. Add new, relevant content. When you search on Google, the search engine essentially takes a giant photo of all of the content online, and finds relevant information for you.  Therefore when you have a website, you should provide as much new and relevant content as possible; this will up your ratings quickly.
  7. Organize content. If you have a blog on your website, it should be organized in a way that is easy for people to follow.  Place tags on blogs and organize them into categories.  The easier a resource, the more likely people will use it and recommend it to others.
  8. Provide useful and relevant links. Google will more likely recognize your content if you provide links that go to either popular or relevant content.  Avoid writing “Click here to learn more about Tricycles” and then link to an insurance registration webpage.  Doing so will: a) make people leave your website, and b) lower your ranks in search engines.
  9. Analyze your effectiveness.  Website Grader gives your website a score based on its search engine effectiveness.  Simply enter your website address and e-mail, and the website will generate free information about your website.  It will tell you about your page’s metadata, image analysis, Google crawl information, inbound links and other helpful information.  It also gives helpful tips and links to fix any problems on your site.
  10. Make necessary changes or additions to your website. What good is analysis if you don’t make adequate changes?  Be warned: Massive overhauls of websites can change search engine optimization drastically, positively or negatively.  Put research and time into changing your website so that your changes only help.

Go get ‘em.

Social Media Resources:
“How To: Optimize your Site for Search Engine Optimizing”
“Social Media and SEO: 5 Essential Steps to Success”
“20 of the Best SEO Plugins for WordPress”

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“The 6 Words Contest” Finalists!

August 2nd, 2010 by Nelly

Congratulations finalists!

Listed below are the top 5 “most liked” personal descriptions posted on our ZapEvent Facebook Page.

Help your friends and family (or strangers!) win a $50 Visa Gift Card by voting for the best description!

Rules:
1. You can only vote once!
2. The winner will be the person with the most votes by August 9th at noon and will be announced soon after on our blog and ZapEvent’s Facebook Page.
3. You can post this anywhere to get people to vote!


The 6 Words Contest” is created and hosted by ZapEvent.com, an online event registration resource.

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Do I use a Facebook Page or a Group Page to Advertise my Event?

August 2nd, 2010 by Nelly

We here at ZapEvent want your event to rock.  We’ve put together some helpful Facebook marketing tips for you to use.  After all, you may be facing the most daunting question of your life: Should I set up a Facebook Page or a Group Page to advertise my event? Dun Dun Dun!
We voted: You should create a Facebook Page.

Facebook Page:
It is incredible how fast news travels when someone “likes” your Facebook Page.  For example, I just clicked the “like” button for the page “Running” with 1,731, 930 people, and found 15 friends from across the U.S. who also “like” the page.  Within moments, a friend wrote on my wall, “Wait. You like running!?!”  When I “liked” the page “Running,” it appeared on her Facebook News Feed.  Imagine if she joined as well, and all of her friends saw that she joined.  Within minutes, your Facebook Page could be exposed to thousands of eyes.

Facebook Pages allow you to create a public profile on Facebook that anyone on Facebook can view.  Here’s a snapshot of our Facebook Page.  Notice the “like” button at the top.  This is where you want people to click.

When others “like” your page they receive your updates.  If there is a change in your event, or you want to give advice about your event in some way, writing updates are a great way to pass along information to attendees.  (Just make sure you don’t overload them with information, or they may go back and “unlike” your page!).  We highly suggest creating a Facebook Page to bring people into your circle and to highlight them as well.

Favorite Pages Application:
One way to highlight others is to add the application “Favorite Pages.”


“Favorite Pages” is the application to add in order to show support for the Facebook Pages of your sponsors, host associations, donor companies or other important contacts.  (Above is a shot of our Favorite Pages application.)  This appears in the lower left corner of your Facebook Page, and is a wonderful addition to create more traffic through your Facebook Page.

Group Page:
To be fair, we’ll talk a little bit about what it means to run a Group Page.  These pages allow people to have discussions about topics of interest or causes.

For example, there are the causes (some serious and some humorous) such as “Feed the World-10 Grains at a Time” or “I Will Go Out of My Way To Step On a Leaf That Looks Particularly Crunchy.”  Consider the time you can allow yourself to devote to a Facebook Group if you create one.  If someone posts something positive, you’ll want to be able to thank them.  Conversely, if someone posts something negative, you’ll want to be able to respond as soon as possible.  You may want to search group pages to see which ones you should join to keep you updated about common and current discussion topics.

That’s enough of that.  Here’s the important stuff.

How to Set Up a Facebook Page:

  1. Go to http://www.facebook.com/pages/create.php. Choose a type of page and then name it.
  2. On the left hand side under the picture (or questionmark) you can edit your page.
  3. Once your page is setup, click the “like” button at the top so people know you’ve started a page!
  4. Add “Favorite Pages” application.

Congrats! You’re official.  Now go rock your event!

Here’s some resources we used in compiling this post that you may find helpful for more advice:
The Facebook Blog: What’s the Difference between a Facebook Page and Group?
Facebook Pages vs Facebook Groups: What’s the Difference?
Facebook Group vs Facebook Fan Page: What’s Better?
Facebook Help Page

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Why Create a Logo for My Event?

July 29th, 2010 by Nelly

We want your event to be successful!  This blog explains why logos are important. Read up if you want to learn about why to have a logo, view some examples of effective logos and discover some areas to place your logo.

(Already know that you want a logo but don’t know where to start?  We can help. Please email us at marketing@zapevent.com for more information.)

Recognize this panda?

The WWF (World Wildlife Fund) chose a panda for a logo for several reasons.  First, the WWF was inspired by Chi-Chi, a giant panda at the London Zoo back in 1961.  Members figured that pandas are universally loved and recognized, so designing a panda logo universalized the WWF’s cause.  In addition, the logo was black and white, so it saved the WWF printing costs.

So, maybe you don’t have a panda.  Bummer, right?

Consider your event (or cause) just like WWF did, and let it help you design an effective logo for your event.  Here are our thoughts.

Why have a logo?

A logo creates brand recognition. It is important for people to recognize your brand, organization or event.  In the same way that people react when they see a McDonald’s sign (I swerve into the drive through), you want people to choose your event, brand or organization.

A logo represents your event. The following are logos from cycling events on ZapEvent. What does each logo say about the event?

The Levis Trow is a Wisconsin Endurance Mountain Bike Event.  Notice the wording (“epic”), the lettering (how it crumbles) and the layering (makes it look like you are biking up a mountain).

Pitch Black Singletrack is a Wisconsin Endurance Mountain Bike Series event.  Events begin at 8 pm and go through the night.  What does this logo suggest about the intensity of the event?

All the proceeds of Chocolate Chase benefit TEAMSurvivor Madison.  Consider how this event incorporates cancer awareness, the non-profit organization TEAMSurvivor Madison, and cycling event in one logo!

Where should I put my logo?

Logos should be placed in any communication that you have with event participants.  Here’s some places to consider:

  1. Event Website
  2. E-mails
  3. Facebook page
  4. Newsletters
  5. ZapEvent page

Why should I have a logo on my ZapEvent page?

  1. To have an identifiable logo
  2. To fill out the page. Check out how BAM’s logo fills out their registration page!

ZapEvent now offers some great new premium features which includes helping you create an awesome logo for your event!  Interested?  Please give us a call at 612-548-5648 or email marketing@zapevent.com for more information.  

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Should I Create a Website for My Event?

July 29th, 2010 by Nelly

So, you’re debating whether or not to create a website for your event.

You lie to yourself: “Well, people can register online if I send them directly to ZapEvent… so it doesn’t really matter if I have an Event Website.”

In some cases, it is OK to not have an event website.  In other cases, it is morally wrong.  (Well, almost.)

Reasons to have an event website:

  1. Avoid information overload on event registration page. Your website is a perfect place to re-direct people for more information.  The actual online registration page should be short, sweet and to the point.  It should include basic information about the event: where, when and how much the event costs, and maybe a little about why you are holding the event.  By having an event website, you can avoid overloading people with information on the actual registration page.
  2. Website provides organization for more details. When you have your own website, there is more room for the details you want people to access.  In addition, those details can be easily organized on a separate website.  Here’s some examples of details you may include on a website: History of your event, why you hold the event (is it for a cause?), what to wear or bring, testimonials of previous attendees, links to other events you hold, recognition of supporters, backgrounds of speakers, bands or other special groups that are attending.
  3. Separate websites reach more people. By building a separate website page, more people will be exposed to your event.  It will (fingers crossed) generate more excitement.  Let’s say Tom is pumped about attending a Sci-Fi conference, so he wants to post something on his blog about it.  When he posts a link to the Sci-Fi conference website, his buddies will be more likely to check it out for more information instead of going directly to register for the event.
  4. Catch the ZapEvent browsers. Some people come to ZapEvent to browse for events to attend. If they come across your event and want to attend, they may want to check out who you are, or why you are hosting the event.  By catching these browsers and providing them with more structure about your event or cause, they may be more likely to attend or donate.
  5. Utilize Search Engine Optimization. Let’s say you want to plan a 5k, with all the proceeds benefitting abandoned bunnies.  (Can someone plan this, BTW?) When you create your website, you can place keywords or key phrases such as “Save Bunnies” or “Abandoned Bunnies.”  When these keywords are placed on your website, search engines will see the phrases, your website will move up the Google search page, and more people will come your way.  Therefore you may reach a wider audience than you originally expected!

And guess what? (Better sit down for this one, it’s exciting!)  ZapEvent now offers some great new premium features which includes helping you create an awesome website for your event!  Interested?  Please give us a call at 612-548-5648 or email marketing@zapevent.com for more information.  Best wishes in your website building adventures!

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