Promote Your Event Registration Using Social Media

December 23, 2009 - 3 minutes read

These days social media is exceedingly popular and also relatively easy to use.  We know that most of you are probably familiar with social media to keep up with friends and family, you may just not know how to use it to promote your event.  So, we’re working to give you ideas to help you use social media to promote your event registration.

social_mediaTwitter and Facebook are probably the most popular forms of social media these days, so both are good places to start.  But how in fact do you “use” this technology to your benefit beyond just keeping up with your personal friends and family?  Well, here are a few tips that may help you on your journey.

Let your registrants be aware of your event’s usage of social media. For example, ask them to be a “fan” of your event page on Facebook, or to “follow” your event on Twitter.  With ZapEvent, you can do this either directly through your online registration event page, or via email to your past and/or current participants.  This way they can always be assured they have the most up-to-date news on event details.

Share your online registration links and information through Twitter, Facebook, Digg, or other popular social sites.   Whether that “post” asks followers to register or just gives them interesting info about your event, it spreads the awareness of your event and also provides a direct link to your event.  The more you post, the more you promote.

Create social media contests.  One of the most popular ways to do this is to giveaway a free item or registration to your event by liking a page or sharing a page on Facebook, or retweeting a post on Twitter.

Lastly it’s important to listen to your followers and interact with them.  If they see you posting status after status but don’t stop to answer their question, they are likely to stop paying attention to you.  What happens then?  They potentially spread negative information about your event and it’s customer service.  Pose questions to your followers, setup contests for them to participate in and comment on their information.   The more they realize there are real people in your organization that are really listening to them, the more they will help to promote you.

Check out more information on this topic from B2C Marketing Insider in their article, “The Importance of Engaging your Twitter Followers and Facebook Fans

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