So, you’re debating whether or not to create a website for your event.
You start to think: “Well, people can complete their registration if I send them directly to ZapEvent … so it doesn’t really matter if I have an Event Website?”
In some cases, it is OK to simply have an event registration website, but most times you’ll want to have a dedicated website for your event information.
- Avoid information overload on the registration website. Your event website is a perfect place to re-direct people for more information and all the details of your event. The actual online event registration page should be short, sweet and to the point. Plus, chances are your event has a unique name that when someone goes a Google Search for it, they’ll be looking for a dedicated website and not looking for just the registration page.
- More room to organize your information. When you have your own website, there is more room for the details you want people to access. In addition, those details can be easily organized on a separate website. Here’s some examples of details you may include on a website: History of your event, why you hold the event (is it for a cause?), what to wear or bring, testimonials of previous attendees, links to other events you hold, recognition of supporters, backgrounds of speakers, bands or other special groups that are attending.
- Separate websites reach more people. By building a separate website for your event, more people will be exposed to it. It will (fingers crossed) generate more excitement. Let’s say Tom is pumped about attending a Sci-Fi conference, so he wants to post something on his blog about it. When he posts a link to the Sci-Fi conference website, his buddies will be more likely to check it out for more information BEFORE they make the choice to register.
- Utilize Search Engine Optimization (SEO). Let’s say you want to plan a 5k, with all the proceeds benefitting abandoned bunnies. When you create your website, you can place and use keywords or key phrases such as “Save Bunnies” or “Abandoned Bunnies.” When these keywords are placed on your website, search engines will see the phrases, your website will move up the Google search page, and more people will come your way. Therefore you may reach a wider audience than you originally expected!