Facebook Page or Group? What’s Better for Online Event Marketing

August 2, 2010 - 5 minutes read

As an event director, when you are working on your event marketing plan, inevitably you will be faced with the question: Should I set up a Facebook Page or a Group Page to advertise my event?

We voted: Facebook Page it is.

Facebook Page:
It is incredible how fast news travels when someone “likes” your Facebook Page.  For example, I just clicked the “like” button for the page “Running” with 1,731,930 people, and found 15 of my own friends from across the U.S. who also “like” the page.  Within moments, a friend wrote on my wall, “Are you signed up for a race this spring?”  When I “liked” the page “Running,” it appeared on her Facebook News Feed too.  Imagine if she joined as well, and all of her friends saw that she joined.  Within minutes, your Facebook Page could be exposed to thousands of eyes.

Facebook Pages allow you to create a public profile on Facebook that anyone on Facebook can view.  Here’s a snapshot of our ZapEvent Facebook Page.  Notice the “like” button at the top.

facebook

When others “like” your page they receive your updates.  If there is a change in your event, or you want to give advice about your event in some way, writing updates are a great way to pass along information to attendees.  (Just make sure you don’t overload them with information that isn’t useful, or they may go back and “unlike” your page!).  We highly suggest creating a Facebook Page to easily and quickly bring people into your circle.

Favorite Pages Application:
Another great way to engage with your followers is to highlight their page on your page.  One way to highlight others is to add the application “Favorite Pages.”   “Favorite Pages” is the application to add in order to show support for the Facebook Pages of your sponsors, host associations, donor companies or other important contacts.  (To the left is a shot of our ZapEvent Favorite Pages application.)  This appears in the lower left corner of your Facebook Page, and is a wonderful addition to create more traffic through your Facebook Page.

Group Page:
To be fair, we’ll talk a little bit about what it means to run a Group Page.  These pages allow people to have discussions about topics of interest or causes but cannot as easily be shared.  For example, there are the causes (some serious and some humorous) such as “Feed the World-10 Grains at a Time” or “I Will Go Out of My Way To Step On a Leaf That Looks Particularly Crunchy.”  The downsides for events are that groups cannot be sent messages or be a “favorite” on another group/page.

That’s enough of that.  Here’s the important stuff.

How to Set Up a Facebook Page:

  1. Go to http://www.facebook.com/pages/create.php. Choose a type of page and then name it.
  2. On the left hand side under the picture (or questionmark) you can edit your page.
  3. Once your page is setup, click the “like” button at the top so people know you’ve started a page!
  4. Add “Favorite Pages” application.

Congrats! You’re official.  Now go rock your event!

Here’s some resources you may find helpful:
The Facebook Blog: What’s the Difference between a Facebook Page and Group?
Facebook Pages vs Facebook Groups: What’s the Difference?