By now we’ve all learned that social media marketing is a game changer when it comes to promoting your event. But where many directors and organizations fail is in the “off” season. Your Facebook and Twitter followers are still there every day following you so don’t turn off your conversations until next year, just change up the focus of your postings.
For the mere price of $0 and a few minutes each day, you have access to engage in conversations and market your organization or event to hundreds of thousands of people through social networking. Social Networking accounts for 1 of every 6 minutes spent online.
But what do you talk about if you aren’t asking them to “register now”?
Post photos, reviews and results from your event
Keep everyone engaged by not only posting results links on your website but also to your social media followers. Use this opportunity to ask them questions. Post the link to the results and ask, for example, “Did you get a new PR today?” If they did, they are usually proud of their accomplishment and love the opportunity to tell you so!
Talk with your followers and ask for feedback
Right after the race is a great time to ask your participants what they thought about the event and if there is anything they would like to see done differently. Now is the time to get that type of information while their memories are fresh.
If you come across a good idea for your next year’s event, ask your followers what they think. For example, maybe you are thinking of giving away long-sleeve shirts instead of short-sleeve shirts. Pose the question to your followers! Ask them what they would like to get with their registration. You may love that long-sleeve shirt but if your base of followers (aka participants) enjoy getting the short-sleeve t-shirt…short-sleeve it is!
But remember, don’t just talk TO your followers, talk WITH them!
Market Your Brand
If your race is run by a larger organization or club, take this off-season time to tell your followers what else your organization does or has to offer. Maybe you have training groups or upcoming fundraisers. Be sure to keep information flowing about your club and potentially get your participants to engage in more of what you do!
What have you done to engage your social media audience when you aren’t just marketing your event?