In the past we’ve discussed some of the items to consider when creating your online and offline event registration forms. This post will expand on what your participants should see once they hit that “register now” and some essential pieces of information you should gather from them.
FLAIR!: Use your landing page for advertising
Most event registration websites publish a list of their public events so you never know who may happen across your registration page. Make sure it has some of the “flair” along with the basic information along and a link back to your event website.
DETAILED ADDRESSES: Make it easy to navigate to your event
Remember not all of your participants may be “locals”. Include a complete address and site name for your event. It’s also a very good idea to include any specific parking information. Many ZapEvent race directors choose to use the “Send an Email” function to follow up with all their registered participants a few days before the event and re-iterate the driving directions and parking information.
WAIVERS: C.Y.A. (Cover Your… Athletes. And Yourself)
There is always going to be some risk in putting on an event. Especially in athletic events where there is always a chance of incidental injury. Most likely, if you ask around your professional circle, you can find someone in the legal field that would be willing to help you write up your liability waiver.
GENDER/BIRTH DATE OR COMPANY NAME: Required
Your race may be giving our awards based on gender and age. As an example, you may initially decide you are only giving awards to the top 3 male and female athletes of each 10 year age group and just have registrants select their “age range” (20-29, 30-39, etc) but as you start taking registrations, you realize you should give awards in 5 year increments. So if in their registration, you asked them “birthdate” you can calculate that they will be 23 on race day and fit into “20-24” instead of “25-29.” With ZapEvent, “age on race day” is automatically calculated and output in a column of your registration spreadsheet if you require birthdate in your registration.
If you manage registration for a tradeshow or conference, you may consider requiring “Company Name” instead of gender and birthdate. It may not be critical data in terms of registration but your marketing team can analyze this to get an understanding of who you attract to your event based on the types of companies they come from.
What other elements have you found to be critical to your registration forms?