It is wise to open your registration to the public as early as possible. The reason behind this is simple; the longer your registration is open, the longer people have to find your event and register for it. Once your event has a location, date, and time set (and with approval from the city) you are ready to open your event for online registration. It is common for an event to open its registration and promote some sort of “Early Bird” special, allowing individuals who register promptly to do so at a discounted price. Read our Blog on The Benefits of Tiered Pricing to discover how this profits your event. The most common issue events experience with having their event open for an elongated period of time is limiting any lulls in registrations. The most important thing you can do to avoid this is to consistently advertise your event before, during, and after your registration window is open. Social Media is the quickest and cheapest way to advertise your event. Tweet weekly updates about your event. Post pictures from committee meetings on Facebook. Make sure people are aware and excited before the day of the event. Check out Tint’s article: 9 Social Media Tips to Promote your Next Event without Spending a Dime for more information on how to spread the word about your event through social media. The earlier you open your event to the public the earlier you will be able to project your event day numbers, and be better prepared for your successful event!