The Gift of Promo Codes

November 20, 2015 - 3 minutes read

Don’t let the weather fool you, the Holiday season is HERE.  This year give the gift of promo codes to your participants and increase registrations for your event.

Promo codes are a great marketing tool that can help gain exposure to your event and increase registration numbers. Create holiday-themed promo codes and share your codes through email, social media and your website to let participants know about your upcoming deals.

Here are a few examples of how you can incorporate promo codes into your event marketing this holiday season:

No “Processing Fee” promotion

For a limited time offer to waive the processing fees on your participant’s online registrations.

Messaging Example:  Register by November 30th and use the promo code BLACKFRIDAY  at checkout to waive all processing fees.

Give the gift of a promo code

Promo codes are the perfect gift for your loyal participants and members. Say thank you for their support by giving them a discount on their registration for an upcoming event.

Messaging Example: We are so grateful for your support this past year. To say thank you register for one of our upcoming events during the month of December and receive 50% off your order total. To receive this discount use promo code: HappyHolidays at checkout.

Partner with your sponsors

Expand your audience by partnering with your sponsors to advertise both of your holiday promotions. If you are partnering with a local business that has their own holiday promotion, offer to include a promo code for your event as an added incentive for their customers.

Messaging Example: Purchase $50 in gift cards and receive a $10 gift card free, PLUS a promo code for $10 off your registration for the City Marathon. Offer expires 12.31.2016

Interested in learning more about the benefits of using promo codes? Check out our blog Marketing Your Event with Promo Codes and discover how to incorporate promo codes into your organization’s marketing strategy to track and measure your organization’s ROI (Return on Investment) and marketing efforts.

For instructions on how to create a promo codes in the ZapEvent admin system, see our FAQ: How do I use promo codes and discount codes?

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